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Public Relations Manager – Adventures by Disney | National Geographic Expeditions ID - 11463

Requirements

  • Minimum of 5 years professional experience in communications and public relations
  • Demonstrated knowledge of public relations, publicity or media relations
  • Excellent knowledge of Associated Press style guidelines
  • Proven understanding of the Adventures by Disney and National Geographic Expeditions products and the tour operator / tourism industry
  • Visual storyteller with an understanding of design aesthetics
  • Able to work in a demanding, fast-paced environment, often after hours and on weekends
  • Ability to travel internationally for projects and work remotely
  • Ability to handle confidential information
  • Excellent written and verbal communication skills
  • Ability to identify challenges and offer solutions
  • Extensive experience writing press releases, fact sheets, biographies, blog posts and more
  • Demonstrated experience meeting quick deadlines and handling comprehensive writing projects with minimal editing
  • Deep knowledge of the earned-media landscape
  • Experience working with media, including digital, broadcast and print
  • Demonstrated track record of placing and shaping stories
  • Understanding of social media platforms, concepts and strategy
  • Experience concepting and producing editorial and creative photo/video content: b-roll, VNRs, SMTs, hyperlapses, explainer videos, serial content, etc.
  • Proven project management and reporting skills
  • Proven budget management skills
  • Must have strong writing background and proficiency
  • Confident communicator and presenter
  • Proven experience in multi-tasking and working effectively under pressure
  • Able to develop and share creative, innovative ideas
  • Self-motivated with a positive and professional approach to work
  • Proactive, reliable, responsible and accurate
  • Extreme attention to detail
  • Must possess excellent networking, partnering and organizational skills
  • Able to work comfortably with Cast Members and executives at all levels
  • Able to work in an environment that promotes and celebrates diversity and inclusion
  • Experience working within the tour operations / tourism industry
  • Experience leading social campaigns for platforms like YouTube, Instagram, Facebook and LinkedIn
  • Proficiency using Adobe Creative Suite or other design apps
  • Strong familiarity with international travel is a plus
  • Bachelor of Arts or Bachelor of Science degree in Communications, Public Relations or related field

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Responsibilities

  • Maintain relationships with key journalists, pitching and shaping stories that highlight business priorities, generate buzz and drive business results
  • Lead editorial strategy: writing and managing press releases, fact sheets, key messages, executive quotes, video scripts, blog editorial and social copy
  • Research and respond to media inquiries about the businesses and foster media relationships
  • Develop PR campaigns and strategies
  • Manage and accurately track budgets for each line of business
  • Ideate and execute various PR programs, including product announcements, stunts, media events and more
  • Create concepts and lead productions for photo and video content, both editorial and creative
  • Project manage, pitch and host media familiarization trips
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